Tiger Woods Non-Press Press Conference: Necessary?
Tiger Woods publicly apologized to the nation today.
Tiger Woods gave his non-press conference this morning, and TV news stations and radio stations across the country broadcast his public apology across the nation.
But did this help him…or hurt him?
TV and radio commentators and millions of bloggers are ready to pounce with their reactions. And here’s a sampling of feelings felt around the world: some people felt the apology was sincere, some felt it was arrogant, some felt it was too long and redundant.
Was this a good move for Tiger? If we think about it from a business perspective, yes, it was.
Whenever anything negative happens to a company, the situations that were diffused fastest were when CEOs or an executive publicly apologized and answered questions. JetBlue, Toyota…it’s happened to the best of companies out there.
This situation is different, obviously, since Tiger is a person, not a company, and the press weren’t allowed to ask any questions at this conference. So what do readers think? How did you feel about this public apology, an effort to “save” Tiger’s brand?
Business Coaching | Stephanie Sims | February 19, 2010
apology, Business Coaching, business perspective, conference, nation, public apology, radio, radio commentators, tiger, Tiger Woods, tv news stations
I would place a confident bet that Tiger will be forgiven and he will continue to be the top golfer and money maker in the PGA which makes him very bankable. I am pretty sure that they are already lining up to get his endorsements. Last I would like to say this. I am paraphrasing something from the Bible. He who has not sinned cast the first stone. I get sick and tired of the holier than thou’s tossing the rocks all the while hoping no one looks in their closet. History will tell us whether Tiger has learned a lesson not the people today willing to weigh in on this with their two cents. That’s my two cents!