
Leverage is a useful strategy in business.
People put a lot of emphasis on networking to get good business. But it’s all about how you use who you connect with to your advantage to really benefit from networking.
Take Brad Sugars’ current “Business is Booming” tour. To find local area sponsors for each event for the 52-city tour, business coaches in each area really had to leverage their existing relationships to succeed in finding sponsors.
How did most of them do it? If you’re involved in business coaching, you know the greatest way to get new clients is through referrals. Think of sponsors as clients, and think about who you can know who might know someone who could help you…or they might be able to help themselves.
Coaches who leveraged relationships were more successful than those who didn’t…leverage is clearly the way to go.
What relationships can you leverage to get more for your business? Find out even more ways to use leveraging to your advantage during Brad’s “Business is Booming” tour.
It’s a tough job market out there for those who have been laid off or, even worse, just graduated college.
According to the National Association of Colleges and Employers, 19.7% of 2009 graduates landed a job.
Who knows how many tries that took, too…and the unemployment rate in some states is either climbing or stagnant.
However, if you’ve still got your job and business afloat, now is a great time to really prove what you can do.
Whether you’re a manager or work for a manager, secure your job and position yourself for success – even in the recession.
If you’re an employee:
- Do your research and find out which managers are moving up the chain or overwhelmed. Then volunteer to help out as necessary.
- Along with the first point, be prepared to take on work you might not normally do, work long hours, or difficult tasks.
- Maintain contacts – work with other departments and form good working relationships…you never know when you may need them again.
- It’s a recession, so any worthwhile suggestions in how to cut costs are appreciated – just make sure you play a part in the effort.
Some extra pointers for managers or business owners:
- Save now to make a smart investment for the future
- Motivate employees to do great work
- Find out if you’re meeting all customers’ needs
- Find ways to differentiate your business from competitors
It’s probably a good idea to take a cue from ActionCOACH’s 14 points of culture, too: be positive, grateful, a team player and commit to excellent and successful results.
Business Coaching | Stephanie Sims | September 15, 2009 |
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