Business Coaching: The Same as Good Management
There are great bands that are considered legendary, and that changed the way of the world in certain respects forever — the Beatles, Elvis Presley and the Sex Pistols, for example.
But how much change is influenced because of the actual band itself, or the management and promotion of it?
The Sex Pistols are arguably one of the most influential bands of all time, but some of that credit should go to their manager, Malcolm McLaren. According to an article in the Wall Street Journal, without him, there might not have even been a British punk scene to begin with.
McLaren had an eclectic background of designing clothing — even co-owning a store with Vivienne Westwood — and managing punk bands.
The band released the single “God Save the Queen” in May 1977, shortly before Queen Elizabeth II’s silver jubilee celebration. On June 7, the day of the celebration, the band attempted to play the song from a boat outside the Palace of Westminster on the Thames River. The police stopped the performance, which is just what McLaren intended — the debut album, “Never Mind the Bollocks, Here’s the Sex Pistols,” was released four months later and reached the top slot on the U.K. album charts, partly because of the publicity from the Thames River incident.
The band eventually broke up, but McLaren knew how to market the band not only to get the public’s attention, but also to the appropriate niche. The Sex Pistols became a punk sensation.
It’s the same with business coaching, really…clients often have questions about how to market their company or products better. Helping to come up with unique and creative ideas to promote clients is all part of business coaching. And some of those ideas, like McLaren’s idea above, might be off the cuff, but they get the desired results.



