Ethics and Business Coaching
TechCrunch.com recently published an article about instilling ethics in small businesses. It sounds like it should be an easy thing – people should, after all, be moral and ethical in their everyday life, for the most part. But, as Enron and Lehman Brothers have demonstrated, it’s actually harder than it looks. What does that say for American businesses?
Harvard Business School professor Michael Beer researched the difference between companies that perform at high levels for extended periods and those that implode when they reach a certain size. When analyzing the spectacular failures in the recent financial meltdown, he found that:
• Of the original Forbes 100 (named in 1917), 61 had ceased to exist by 1987. Of the remaining 39, only 18 stayed in the top 100, and their return during the period 1917 to 1987 was 20% less
than that of the overall market.
• Of companies in the original Standard & Poor’s 500-stock index of 1957, only 74 remained in 1997; of these, only 12 outperformed the S&P 500 in the period 1957 to 1998.
• The average CEO tenure in the U.S. is 4.2 years, less than half the 10.5-year average in 1990.
Beer’s research left him with three core reasons for the failure of so many Wall Street firms in the fall of the economy in 2008: the firms lacked a higher purpose, and instead were focused on short-term gains, profits, and bonuses; they lacked a clear strategy; and they mismanaged their risk. Companies like Charles Schwab and US Bancorp were able to avoid the fallout by having a strong focus on customer service, honesty and transparency.
In business coaching, ethics can be a tough issue if the client’s ethics don’t match up with the coach’s – and it can matter so much, that some coach/client relationships have dissolved over it.
TechCrunch had some pointers on how to not get caught up in letting ethics slide. Do you agree?




Fall is approaching.
