Posts tagged: Tiffany Philippou

From a Facebook Group to a Company

The team behind the start-up Secret London. Founder Tiffany is in the front row.

The team behind the start-up Secret London. Founder Tiffany is in the front row.

This isn’t an uncommon story anymore: a 21-year-old has a successful start-up.

What’s unusual, however, is the start-up was originally a Facebook group.

Tiffany Philippou started a group called Secret London in response to a competition for a summer internship with Saatchi & Saatchi. The Facebook group started as a page where Londoners could share secrets and their favorite things about the city, things only locals know about. There are also forums on the site where people can ask where to find something like live music, African drumming classes or a quirky wedding venue, and locals can respond with their opinions.

Just two weeks after starting the group, it had 182,010 fans. While the competition eventually had 800 different groups competing for the internship, Philippou now has a start-up. Internship? Old news.

With the URL bought (www.secretcities.com) and a Twitter account with 5,300 followers and blog that have both been live since early February, Secret London is blossoming. The most amazing thing about this start-up – besides the fact that it spawned from a Facebook group – was it only 2,963 pounds.

“What’s amazing is how much you can do cheaply if you are working on a project that inspires people.,” Philippou wrote in a guest blog post on TechCrunch.com. “As well as the incredible talent we got on board, we also got a printer from Freecycle.org, brought some equipment from home, and borrowed the rest. The folks at the Finsbury Centre in particular were really generous with their time and help.”

So how about that? A business can start from just about anything…including a Facebook group.

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