Plastic Payment Cuts Into Small Business Profits
One of the keys to running a successful business is making it easy for customers to buy from you, which is why most businesses accept credit and debit cards.
Since many people don’t even carry cash these days, the proliferation of plastic payment has cut into revenues and profits for businesses, making it harder and harder for some smaller businesses to even accept credit or debit cards.
The amount that businesses pay in fees on purchases made with cards can cost a business thousands, if not millions of dollars, depending on the business. Credit card fees can be particularly onerous with rates of anywhere from two to more than four percent paid by merchants on every transaction. For small business owners, that can make a real difference in the bottom line.
But the issues with debit card payments can be even bigger with many small businesses.
Today debit cards are the number one form of non-cash payment in the United States and from 2006 through 2009, debit card transactions rose from 25 to 38 billion. In 2009 those transactions accounted for $16 billion in transaction fees that went to the issuing banks.
Obviously businesses are losing a ton of revenue and profits in these transactions, but many businesses don’t have any other option. They have to make it easy for customers to buy from them in an increasingly cash-free world.
Legislation will be taking affect on October 1st that will lower the rates that businesses pay on debit and credit card purchases, but will those changes be enough to help small businesses grow?
Right now, businesses pay an average of 44 cents for each debit card payment they accept. On October 1st that amount will go down considerably, to just 21 cents per transaction thanks to new legislation.
But while that drop may seem like a lot, it’s actually a compromise.
Originally the Federal Reserve was going to knock down these fees to an average of about 12 cents per transaction, but the banks that issue debit cards cried foul so the Fed decided to come up with a compromise cost: 21 cents per debit card transaction.
For small business owners, it’s still a large fee and it’s important to remember that while 21 cents is the average charge, many debit card transactions are small, everyday purchases.
The problem this leads to is two-fold.
Businesses have to pass the cost of these charges to their customers, even customers that buy with cash. And because everything is more expensive, the costs weigh on the entire business, making it less likely that small businesses can hire workers or reinvest in themselves.
The irony is that in this particular case big business joined with small business to lobby against the banks keeping rates high.
The large lesson we can learn is to make sure you know all of your numbers and have systems in place to ensure the rates you have to pay are more than covered by your company’s growth.






