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	<title>Business Coaching &#187; radio commentators</title>
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		<title>Tiger Woods Non-Press Press Conference: Necessary?</title>
		<link>http://www.businesscoaching.com/tiger-woods-non-press-press-conference-necessary/</link>
		<comments>http://www.businesscoaching.com/tiger-woods-non-press-press-conference-necessary/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 18:09:18 +0000</pubDate>
		<dc:creator>Stephanie Sims</dc:creator>
				<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[apology]]></category>
		<category><![CDATA[business perspective]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[nation]]></category>
		<category><![CDATA[public apology]]></category>
		<category><![CDATA[radio]]></category>
		<category><![CDATA[radio commentators]]></category>
		<category><![CDATA[tiger]]></category>
		<category><![CDATA[Tiger Woods]]></category>
		<category><![CDATA[tv news stations]]></category>

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		<description><![CDATA[Tiger Woods gave his non-press conference this morning, and TV news stations and radio stations across the country broadcast his public apology across the nation. But did this help him&#8230;or hurt him? TV and radio commentators and millions of bloggers are ready to pounce with their reactions. And here&#8217;s a sampling of feelings felt around [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_459" class="wp-caption alignleft" style="width: 254px"><img class="size-full wp-image-459" title="tiger" src="http://www.businesscoaching.com/wp-content/uploads/tiger.jpg" alt="Tiger Woods publicly apologized to the nation today." width="244" height="183" /><p class="wp-caption-text">Tiger Woods publicly apologized to the nation today.</p></div>
<p>Tiger Woods gave his <a href="http://www.cbsnews.com/stories/2010/02/19/sportsline/main6223299.shtml?tag=strip">non-press conference</a> this morning, and TV news stations and radio stations across the country broadcast his public apology across the nation.</p>
<p>But did this help him&#8230;or hurt him?</p>
<p>TV and radio commentators and millions of bloggers are ready to pounce with their reactions. And here&#8217;s a sampling of feelings felt around the world: some people felt the apology was sincere, some felt it was arrogant, some felt it was too long and redundant.</p>
<p>Was this a good move for Tiger? If we think about it from a business perspective, yes, it was.</p>
<p>Whenever anything negative happens to a company, the situations that were diffused fastest were when CEOs or an executive publicly apologized and answered questions. <a href="http://www.msnbc.msn.com/id/17166299/">JetBlue</a>, <a href="http://pressroom.toyota.com/pr/tms/toyota/toyota-consumer-safety-advisory-102572.aspx">Toyota</a>&#8230;it&#8217;s happened to the best of companies out there.</p>
<p>This situation is different, obviously, since Tiger is a person, not a company, and the press weren&#8217;t allowed to ask any questions at this conference. So what do readers think? How did you feel about this public apology, an effort to &#8220;save&#8221; Tiger&#8217;s brand?</p>
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