Business Coaching

Tiger Woods publicly apologized to the nation today.

Tiger Woods gave his non-press conference this morning, and TV news stations and radio stations across the country broadcast his public apology across the nation.

But did this help him…or hurt him?

TV and radio commentators and millions of bloggers are ready to pounce with their reactions. And here’s a sampling of feelings felt around the world: some people felt the apology was sincere, some felt it was arrogant, some felt it was too long and redundant.

Was this a good move for Tiger? If we think about it from a business perspective, yes, it was.

Whenever anything negative happens to a company, the situations that were diffused fastest were when CEOs or an executive publicly apologized and answered questions. JetBlue, Toyota…it’s happened to the best of companies out there.

This situation is different, obviously, since Tiger is a person, not a company, and the press weren’t allowed to ask any questions at this conference. So what do readers think? How did you feel about this public apology, an effort to “save” Tiger’s brand?