Business Coaching

Secret deodorant was the top-selling deodorant of the decade.

Sometimes, it’s good to be the oldest.

It’s an advantage for websites in terms of SEO rankings (Google crawlers favor older, established websites) and it’s also an advantage for tried-and-true products. Some consumers never stray from what they know to be a good product.

For example, Secret deodorant has been the leading women’s deodorant since it was introduced in 1973./ Its catchy slogan, “strong enough for a man, made for a woman” has stuck with consumers. Last year, the brand controlled 17.9 percent of America’s $2.5 billion market, according to Euromonitor International, a market research firm.

How do you get your product or service to be the most popular in your category?

Popularity can be finicky, because everyone has an opinion. What sort of marketing plans can you use for your product or service when up against the “old” guys?

Facebook is joining the world of location sharing.

That might not be such a good idea, as we’ve mentioned before. With the increase in popularity of such apps and sites like Foursquare, Gowalla and Loopt, it’s even easier for just about anyone to see where you are. There are even new sites like this on the way, like Plancast. And now, Facebook is getting in on the action, and will debut a new location sharing feature next month.

This sort of thing might be an advantage when business coaching; clients can see where their business coach is, whether it be out networking, running a ProfitCLUB, in a business coaching session, or enjoying their free time at the newest restaurant in town.

But with everyone having access to where you are and what you’re doing at all times, is it safe? Are people setting themselves up for break-ins or attacks, or making it easier for stalkers to find them?

The location feature will have two basic components: the location-sharing capability offered directly to Facebook members and a set of APIs (application protocol interfaces) for third-party developers to add location-based elements to their Facebook apps.

So, is location sharing a good thing, that can help people network and meet others? Or a bad thing, that can lead people to you for not so nice purposes?