Business Coaching

Several sources, including the media, which produces print news, have been crying that print is dying for a while now. But…are they really sure?

Folio Magazine ran an interesting column by Joe Pulizzi, a content marketing strategist and co-author of Get Content Get Customers, called “the Handbook for Content Marketing” by McGraw-Hill, where he says that print, because it is so scarce, is actually an untapped source for marketing.

And his points ring true. For example, Pulizzi says with the increase in junk email and decrease in physical mail, a custom print publication to your target market stands out. There’s just less mail, so more attention is paid to each piece.

Another great point is that, in a way, what’s old is new again. Social media, online content and iPad applications are all part of the marketing mix today. Still, what excites marketers and media buyers is what isn’t being done.  They want to do something different…something new. It’s hard to believe, but I’ve heard many marketers talk about leveraging print as something new in their marketing mix.

So, apparently, if you want to think outside the box…think print.

To read the whole column, click here.

Liquid Media Group, conference events production company, hired an ActionCOACH for business coaching to help them stabilize their focus. Watch how business coaching helped them…