Tracking progress with online marketing is easier with these tools.

After finding online marketing opportunities, like we said yesterday, you’ll need to track your “wins.” This can be a confusing and daunting thing to do, too…unless you know the tools that can track your leads for you.

Google Analytics helps yet again! It tracks referrals from the company’s social media profiles. And twinfluence and Twitalyzer are Twitter-specific tools that measure how influential and
far-reaching the company’s Twitter presence is.

Klout tracks the impact of your posted content and links, including which audiences are exposed to the content and how they interact with it.

Translate the information about results and figure out the positive financial impact on your
business. Key performance indicators can come in various forms, like new revenue generated, a good amount of time and money saved, or a good financial return on investment.

Armed with this information, hopefully it will become clear how much social media marketing is helping your business…or how much more you need to work at it in order to make a positive financial impact on your business! If you want to find out what needs work in your business quickly, take our Business Health Check.