Business Coaching

Brad Sugars, founder and chairman of the ActionCOACH business coaching firm, is currently on a 52-city tour across North America, giving his 28 reasons why his “Business is Booming.” He’s caught on film talking about the No. 26 reason and strategy, Building a Database, above.What business wouldn’t like to have a bigger database? It’s essential to business to have an ever-expanding database, because that can lead to more referrals and more customers

To see Brad Sugars’ other 27 reasons live on-stage in your city, register here, and use the code LV003 for a free ticket!

Subway is breaking into the breakfast business.

In terms of business coaching, someone is coaching Subway on the path to success.

Subway has launched its breakfast menu, which includes various breakfast sandwich options like steak, egg and cheese and bacon, egg and cheese on a light wheat English muffin, flatbread or a sub, and coffee until 11 am. This has McDonald’s very concerned — McDonald’s is already struggling to compete against Burger King and Starbucks in the breakfast category.

It might be surprising to learn that Subway is causing McDonald’s to sweat, but it makes sense. The sandwich franchise has more than 22,000 locations nationwide, and with this addition to its menu, breakfast could appeal to its existing customer base. In addition, Subway is partnering with Starbucks, another McDonald’s competitor, and serving Seattle’s Best coffee with their breakfast combos.

There is one catch to the whole breakfast business, however: with the economy still down, the demand for on-the-go breakfast is down, too, by 2% according to marketing research firm NPD Group. With less people getting in line for a fast-food breakfast, why are so many players jumping on the breakfast train?

It seems that Subway is planning — or at least hoping for — a mild economic recovery. This way, when the economy does recover and more people are working, Subway will have their breakfast menu in place and, hopefully, will attract more customers because it will already be known.

What do you think? Does Subway have a chance at overtaking McDonald’s in the breakfast category?

An important part of business from an expert, Jim Rohn.

All you need is a distinct market, an idea that’s feasible and detailed planning or a marketing strategy to pull it all off. That’s all it takes to build a small business – those three little things.

Well, they might not actually be little. They take a lot of work, but with hard work — lots of it — and possibly small business coaching, those things become three big things, which lead to a successful small business. Read the full article here.

To see how your small business fares against the competition, click here.