CEOs Need to Step it Up…
The "Will it Blend?" series is entertaining and promotes BlendTec.
…when it comes to social media marketing.
Debate might still be going on as to whether CEOs should be fluent in social media or not, but there’s a new platform CEOs might be taking advantage of now: web video.
Video is a great tool to leverage to promote business — it’s engaging, it gives the chance for CEOs to talk and sell their business, and besides being informative, the most successful web videos are fun and entertaining. For example, Tom Dickson, founder and CEO of BlendTec, has a popular YouTube series, “Will it Blend?” where he puts any imaginable product, including an iPhone 4 and vuvuzela, into a BlendTec blender to see if…you guessed it: if it blends.
See more CEOs who are leveraging web videos here.
Business Coaching | Stephanie Sims | August 4, 2010 | 
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business coach, Business Coaching, ceos, leveraging video, social media, Social media marketing, video
