Create Your Own Job
College grads or young people with jobs have been the first let go in this economy in most cases, and those who are on the hunt for a job are out of luck even with service industry jobs.
But the positive spin – some young people did something about their rejection and tough job markets.
They simply started their own business.
Shama Kabani is just one person who, when she wasn’t hired at big consulting firms like McKinsey and Bain & Co., decided to venture out on her own.
While completing her master’s degree in organizational communication at the University of Texas at Austin, Kabani wrote her thesis on Twitter and other social networking sites and their benefit.
She became convinced businesses could use the tools to market their products and services. But when she applied for jobs and gave interviewers that pitch, she was rejected.
Nobody really cared for social media at that point in time.
But Kabani believed she was on to something, and founded her own full-service online marketing firm in March 2008, called Click To Client.
It provided several Web and social media services to clients, like building Web sites, managing SEO, and creating and managing social media campaigns.
The six-employee business now takes on about 25 one-off projects a month and acts as an online marketing department for six regular clients on a retainer basis.
Kabani said Click To Client had about $120,000 in revenue in 2008, and she expects $280,000 for 2009, and is shooting for $1 million in 2010.
If she can do it, why can’t you? Why can’t anyone? Especially with the help of an ActionCOACH Business Coach.



