Business Coaching

Tiger Woods publicly apologized to the nation today.

Tiger Woods gave his non-press conference this morning, and TV news stations and radio stations across the country broadcast his public apology across the nation.

But did this help him…or hurt him?

TV and radio commentators and millions of bloggers are ready to pounce with their reactions. And here’s a sampling of feelings felt around the world: some people felt the apology was sincere, some felt it was arrogant, some felt it was too long and redundant.

Was this a good move for Tiger? If we think about it from a business perspective, yes, it was.

Whenever anything negative happens to a company, the situations that were diffused fastest were when CEOs or an executive publicly apologized and answered questions. JetBlue, Toyota…it’s happened to the best of companies out there.

This situation is different, obviously, since Tiger is a person, not a company, and the press weren’t allowed to ask any questions at this conference. So what do readers think? How did you feel about this public apology, an effort to “save” Tiger’s brand?

What will Tiger announce tomorrow?

Tiger Woods will hold a non-press conference tomorrow at 11 am EST. He will make an announcement, and take no questions.

Everyone is debating what he’s going to announce. Of all the options however, no one is exactly sure…though some have their hunches that he won’t be apologizing and he might have a go at the press for breaking the story about his infidelity in the first place.

The question is: is this non-press conference a good thing for Tiger, or a bad thing?

Or does it even make a difference?