Business Coaching

Coca-Cola has had roughly the same brand since its inception.

Coca-Cola has had roughly the same brand logo since its inception. The script appeared in Coke ads first in the 1900s, and although it has had some minor tweaks here and there (with a brief use of a new logo in 1985 for “new” Coke, which was scrapped for the old logo again in 1987), it’s been pretty standard through the years. That’s the same logo for about 123 years.

Meanwhile, Pepsi-Cola changed its logo about 11 times since 1898.

In Business Week’s top 100 global brands list, Coke is number one. Pepsi is 23^rd.

There are lots of things to consider when marketing your brand: is your product filling a need? Is it a quality and valued product? And is it being marketed well?

Companies want brand logos that are instantly recognizable. It may take a while to get there, but once there, the payoff – your product and company visible and known from far and wide – is great.

Think about how you market yourself and your logo. That could make all the difference when it comes to being recognized vs. not being known at all.