Business Coaching

The "Will it Blend?" series is entertaining and promotes BlendTec.

…when it comes to social Media marketing.

Debate might still be going on as to whether CEOs should be fluent in social Media or not, but there’s a new platform CEOs might be taking advantage of now: web video.

Video is a great tool to leverage to promote business — it’s engaging, it gives the chance for CEOs to talk and sell their business, and besides being informative, the most successful web videos are fun and entertaining. For example, Tom Dickson, Founder and CEO of BlendTec, has a popular YouTube series, “Will it Blend?” where he puts any imaginable product, including an iPhone 4 and vuvuzela, into a BlendTec blender to see if…you guessed it: if it blends.

See more CEOs who are leveraging web videos here.

As if you didn’t know that already. Heck, it’s been changing. But just so you know, it will continue to change.

According to an article in the Marketing Watchdog Journal, with social Media marketing picking up the pace, marketing and PR will converge, measuring and ROI will increase in importance, and CEOs are paying more attention to what’s being said about their brand to ensure their marketing efforts and customer service efforts are both promoting the company.

Read the full article here, and see what changes you might need to make at your own company’s marketing department.

What they say about the Internet is true – you never know who’s reading, because the Internet is everywhere, forever (unless you delete a blog post) and unless you don’t care who you offend, watch what you say.

It’s easier said than done, especially for those who are the faces of a brand (CEOs or ambassadors of companies). There are certain topics that, if talked about, might cause more trouble than you’re looking for.

But hey – some people love controversy. If that’s you, check out the top 10 hot-button topics you should never discuss online.