Business Coaching

Blogging is a new way to market a business.

If you’ve been following this business coach blog, you know blogs are gaining more and more traction as a legitimate marketing tool in the business world, as well as a legitimate news source for journalists. They are far-reaching and cheap to produce and to maintain. They’re not a substitute for traditional marketing materials like press releases and direct mail, but they do provide a way to reach a mass amount of people in a short amount of time that can be well worth your investment.

Blogging or being a guest blogger on a reputable website will increase business visibility, increase leads and add revenue. All you have to do is write a blog every few days.

If you want to set up your own blog, here are a few quick tips to get you started:

Choose a Blogging Platform: Choose an easy to use blogging platform to start writing for. WordPress and Clearspace are some good ones that are clear and easy to figure out.

Figure out Blog Ideas: Some content ideas for your blog might include industry trends, hot topic news, interviews with other industry leaders, your position on industry issues or innovations, book and article reviews, and lessons learned related to subjects that might be important to your readers. Think about what lessons you’ve learned along the way, and shed light on the complexities of running a small business.

Be a Credible Source: Remember that as soon as you put something in writing on the Internet, it’s out there for all to see. So be careful about what you write and make sure you’ve done adequate research and covered all your bases.

Learn How to Engage your Readers: Your blog’s success will depend on the number of readers you have. Increasing readers is all about motivating them to come back time and again. Make sure your blog is structured in a way that’s easy to navigate on your site. Besides useful information, a little humor never hurts. Think about linking to other blogs you enjoy reading that relate to what you’re blogging about, and establish links to monthly archives.

Happy blogging!

Think no one will read your blog? Think again, because that’s probably what most of these bloggers thought when they started blogging. Now they’re on ProBlogger’s Top 30 Bloggers to Watch list.

Even if you don’t have your own blog set up, it’s easy to blog with ActionCOACH’s ActionBLOG, our own blogging platform. The ActionBLOG has traction in search engines from the ActionCOACH brand, and networking and connecting with other business-minded potential clients and other business coaches is easy.

With the ActionBLOG, any posts you write have  a larger reach – reach not only business coaches, but also coaches’ clients. Clients visit the ActionCOACH site for information and tools, and the ActionBLOG is a tool they could use.

Who knows…if you blog enough, maybe you’ll make ProBlogger’s list next year.