Business Coaching

Steve Jobs created the iPod, an mp3 player that was easy to use, and therefore, people actually wanted to use.

How did something as simple as the iPod dominate the market?

Steve Jobs, the CEO of Apple and creator of the iPod, really got back to basics, thinking about what people wanted and what there was a need for – and not overthinking it.

At the time, mp3 players were complicated to use and couldn’t hold too many songs. So Jobs decided to make one with lots of space and that was easy to use – by plugging it into the program iTunes on a computer, downloaded music syncs automatically with the iPod. In addition, the interface was easy to use and understand (anyone could pick it up and figure out how to use it), it looked really cool and had a cool name.

Why didn’t competitors do what Jobs did? All he did was think about what people wanted…and gave it to them. And even though the iPod was at a higher price point than competitors’ mp3 players, because it offered more of what they wanted, it was easier for them to part with their money.

The lesson learned here is get back to basics and figure out what people really want. By doing that, you might think of some really great ideas, whether they’re for products for your business, marketing your business or leveraging your business another way.

Facebook is joining the world of location sharing.

That might not be such a good idea, as we’ve mentioned before. With the increase in popularity of such apps and sites like Foursquare, Gowalla and Loopt, it’s even easier for just about anyone to see where you are. There are even new sites like this on the way, like Plancast. And now, Facebook is getting in on the action, and will debut a new location sharing feature next month.

This sort of thing might be an advantage when business coaching; clients can see where their business coach is, whether it be out networking, running a ProfitCLUB, in a business coaching session, or enjoying their free time at the newest restaurant in town.

But with everyone having access to where you are and what you’re doing at all times, is it safe? Are people setting themselves up for break-ins or attacks, or making it easier for stalkers to find them?

The location feature will have two basic components: the location-sharing capability offered directly to Facebook members and a set of APIs (application protocol interfaces) for third-party developers to add location-based elements to their Facebook apps.

So, is location sharing a good thing, that can help people network and meet others? Or a bad thing, that can lead people to you for not so nice purposes?

What will Tiger announce tomorrow?

Tiger Woods will hold a non-press conference tomorrow at 11 am EST. He will make an announcement, and take no questions.

Everyone is debating what he’s going to announce. Of all the options however, no one is exactly sure…though some have their hunches that he won’t be apologizing and he might have a go at the press for breaking the story about his infidelity in the first place.

The question is: is this non-press conference a good thing for Tiger, or a bad thing?

Or does it even make a difference?

An important part of business from an expert, Jim Rohn.

All you need is a distinct market, an idea that’s feasible and detailed planning or a marketing strategy to pull it all off. That’s all it takes to build a small business – those three little things.

Well, they might not actually be little. They take a lot of work, but with hard work — lots of it — and possibly small business coaching, those things become three big things, which lead to a successful small business. Read the full article here.

To see how your small business fares against the competition, click here.

The Yankees won the World Series.

The Yankees have been to the World Series 40 times, and have won it 27 times. The next closest team who are after the Yankees? The LA Dodgers with 18 visits to the World Series, and only six wins.

Is it coincidence that a team that spends top dollar hiring the best people becomes the best?

We’ve said it before and we’ll say it again: it pays to invest.