Social Media “Gurus”
Social media gurus don't look like this guy.
In this day and age, with social media marketing taking off like wildfire, social media consultants and gurus are popping up just about everywhere, ensuring that if you hire them, they’ll make your social media presence well-known faster than you could do it yourself.
But how credible are these “gurus”?
If you’re considering hiring one of these consultants to help you out, a piece of advice: check out their experience and make sure they have evidence that they helped increase sales for a company with their social media expertise. Because the trend of people branding themselves as “social media gurus” is not slowing down; The WhatsNextBlog first examined Twitter bios in May 2009 and found 4,487 people claiming to be social media experts. This month they examined Twitter bios again, and found 16,000 claiming expertise.
It’s true that social media marketing will help with business coaching, and also with business coaching clients. But with 16,000 experts online, be careful who you trust – and more importantly, who you pay to market your company.
Business Coaching | Stephanie Sims | January 19, 2010
Business Coaching, company, expertise, Marketing, media consultants, media expertise, media experts, media gurus, media presence, Twitter
Another great post – thanks Stephanie. Great to meet you at conference!
Dawn
Excellent post. I’ve been working with organisations implementing dynamic, interactive, time saving digital media solutions (now being “umberalla’d” Social Media for nearly 2 yrs.) I wouldn’t call myself a Guru or an Expert. My favourite title is Internet Adventurer and Explorer. I’ve also been referred to an Internet Genie! There is always more to discover as a practitioner and ways to apply it for the benefit of any business or organisation. It’s the consultants role to identify which platforms, tools and services best suit a client and their enterprise.
Nice to see a post talking about the rise of “Gurus” and the all important trust. A shiny website with an embedded YouTube video extolling the power of social media does not a social media consultant make!
Thank you.
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