Customer polling done by Sam’s Club revealed that nearly 15% had been turned down for business loans recently. Since the bulk of Sam’s Club’s clientele are small businesses looking to save money, Sam’s Club knew that it could be just a matter of time until they saw their profits dwindling.
How could they change the downward trending? WalMart Inc., Sam’s Club’s parent company, decided that the best way to deal with this problem was to come to a common solution, one that could help both Sam’s Club and its customers, while creating a new level of customer loyalty. That solution is loaning capital to customers.
Sam’s Club will focus its loans on small businesses owned primarily by women, minorities and veterans. They will make loans of anywhere from $5000 to $25,000 to those small businesses. The term of the loans will be 10 years and there will be no penalty for early payment. The loans will be made through an outside lender and Sam’s Club will actually make $50 per loan.
Aside from the small stipend made on each loan, the benefits to Sam’s Club could be enormous. Creating renewed loyalty throughout its customer base while also improving its own bottom line are just two benefits for them, but your small business could benefit as well.
For businesses in need of capital or struggling to close the cash gap this could be a huge advance because of the dearth of traditional lending these days. If you already have a Sam’s Club account, you will probably be much more likely to be able to get a loan in their system because they already know you and your business.
For many years small businesses have struggled to compete against big business. Today thanks to a more enlightened view of business, major corporations are looking for ways to help small businesses.
Sam’s Club has come up with a vision that they hope will ensure their customers today become customers for life. Think this strategy will work?