Print News Might Be Dying, But Not Necessarily TV News
TV news anchors can breathe a sigh of relief everywhere: a recent survey found that local and national TV news programs are more popular than online news.
According to the Pew Research Center and American Life Project’s survey, almost everybody (92%) gets their news from multiple platforms. For 78%, that includes local news; national news — including both cable news like CNN and network broadcast news — comes in at 73%; online news manages 61%; radio sneaks away with 54%; local newspapers snag 50%; and national newspapers like USA Today get only 17%.
So, what have we learned? While print journalism might still be suffering a long-impending death, at least people get their news from multiple platforms, which include the ever-increasing online news and good, old-fashioned TV news.
Read all the findings in the full article.
Why are local TV news stations more popular than local online news? Any ideas, readers?
Business Coaching | Stephanie Sims | March 2, 2010
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As the internet speeds up over the next few years by a factor of hundreds or possibly thousands of times, everyone will be able to transmit full screen broadcasts. It will take time for local entrepreneurs to develop relevant skills, knowledge and effective business models. Some of those entreprenuers will then learn how to capture a loyal viewer audience as some bloggers have currently done. Those audiences will to no small extent be acquired from traditional television stations.