New York Times Article: Social Media Being Used for Causes
The New York Times published an interesting article today. It highlighted Brad Sugars and how he helped Cancer Schmancer raise money solely through a Facebook application.
The article focused on other charities using social media to increase their donations, such as Twitter, blogs and YouTube.
Earlier this year, Facebook Causes recognized Sugars as an All-Star Contributor for raising about $8,000 for Cancer Schmancer. On Thursday, November 12, the New York Times recognized him as well, and applauded his use of social media to give to a good cause.
The age of social media has given people everywhere power to raise awareness and market just about anything; journalists, presidential candidate campaigners and corporate marketers have taken to Facebook, LinkedIn and Twitter to promote what they’re working on. Now nonprofit groups are using those same sites to recruit volunteers, spread awareness and solicit donations.
On his 38th birthday this year, Sugars installed a Causes application, and as a birthday gift to him, asked each of his $3,000 friends to make a donation of at least $38, which he would match. By matching each donation, Sugars managed to raise $7,690 for Cancer Schmancer.
It’s an interesting article. Check it out here, or at www.nytimes.com.
Business Coaching | Stephanie Sims | November 12, 2009
article, Brad Sugars, Business Coaching, Cancer, cancer schmancer, corporate marketers, Facebook, linkedin, New, Schmancer
