iPhone 4: Antenna Issues and the iPhone “Bumper”
The iPhone 4 still has unresolved issues.
In the wake of Apple’s press conference and all sorts of issues with the new iPhone that are making people unhappy, Apple unveiled details of its bumper/case-giveaway program today while at the same time announcing that there will be further delays on the availability of the white iPhone 4.
“White models of Apple’s new iPhone have continued to be more challenging to manufacture than we originally expected, and as a result they will not be available until later this year,” Apple said in a statement. “The availability of the more popular iPhone 4 black models is not affected.”
Why the white model is more challenging to produce than the black version was not explained.
But to deal with the antenna issues now, Apple is giving customers who already bought an iPhone 4 a “bumper,” or phone case. The cases ship in 3 to 5 weeks once customers request one.
Here’s how to get one: download an iPhone 4 Case Program app from the App Store and launch the app on your phone using your iTunes Store account or Apple ID. You then select your bumper or case. Apple will check the serial number to verify you have an iPhone 4.
In addition to Apple’s own bumpers, you can choose cases from Incase, Belkin, Griffin and Speck.
For iPhone 4 purchases made before July 23, you must apply no later than August 22; otherwise customers must apply within 30 days of your iPhone 4 purchase. To qualify for the program, customers must purchase an iPhone 4 by September 30, 2010.
For those who’ve already bought a bumper from Apple, they’re eligible for a full refund including taxes and shipping fees. If the bumper was bought by credit card, Apple says it’s already refunded the account, though it may take a full billing cycle for the refund to appear. If you paid cash, check or used a gift card at an Apple Retail Store, you must return to the store with your receipt by Sept 30.
As announced on its earnings call earlier last week, Apple expects the bumper/case giveaway program to cost the company about $175 million.
Anyone think these antenna issues are going to cause iPhone users enough of a hassle to get them to stop being a faithful Apple customer?
Business Coaching | Stephanie Sims | July 26, 2010
apple, Business Coaching, good for business?, iPhone, iPhone 4, Marketing
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