Doing What You Love Really Is Important

Despite the luge tragedy, the Olympics will go on.

Despite the luge tragedy, the Olympics will go on.

The tragedy of the Olympics luge accident is sad, but the games must go on.

To say Nodar Kumaritashvili’s death was an unfortunate start to the Olympics would be an understatement. Due to the luger’s untimely death, changes have been made to the men’s luge; it will now start lower down the track, where the Women’s Luge and Double Luge begins, causing the lugers’ speed to be slower.

Even though this tragedy happened, Kumaritashvili knew the risks involved with the sport he loved. He told his father he’d risk his life for his shot at Olympic gold. He believed “what will be will be” and at the very least, he died doing something he loved.

Though loosely related, this tragedy does relate to business. Who wants to work so hard at something, put just about all they have into something — whether it’s a sport or a business — if they don’t like it? When it’s something a person is passionate about, even the hard times don’t seem so bad. That’s why, though it’s sad, Kumaritashvili’s parents have some peace in knowing he died doing something he loved.

Many business owners start businesses because it has to do with something they love. Maybe they’re selling something they’re passionate about, or they love to help people. No matter what, if your business is now something you dread instead of love, you might benefit from a free business coaching session. Figure out where you “fell out of love” with your business, and bring back that spark!

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